One thing I do at SEOTagCloud.com is incorporate YouTube Marketing in almost every online marketing campaign for small businesses.
I do this for a couple of reasons.
1. People love to watch videos instead of reading text. We can place videos on your site that helps you sell more.
2. We can also use these videos to get your message to the top of Google so more people will find your business.
YouTube advertising is not as simple as shooting a video and uploading it and watching it rank in Google. It needs to be incorporated in the entire online marketing campaign.